40+ Good To Great Quotes Stockdale Paradox. This concept was coined by jim collins in his book good to great. We'll cover the stockdale paradox and why it's so important to face the . The stockdale paradox is a phrase that was coined in jim stewart's book good to great and is named for admiral stockdale and his thoughts . The stockdale paradox—confront the brutal . Retain absolute faith that you can. It's also consistent with what jack . A key psychology for leading from good to great is the stockdale paradox: And others don't is a management book by. It is based on the stockdale paradox, a concept made famous in the 2002 book good to great by jim collins. The stockdale paradox is given in the quote above but to rephrase it the .
